Current publications developed by Marcus Powe

Interested in buying this book?

The Entrepreneurial Process

Guy McManus & Marcus Powe PhD

Opportunities are everywhere. Can you see them? Can you turn them into reality?

The journey of starting, growing and managing businesses and organisations requires energy, passion, intelligence, perseverance…you name it! You have probably read books on all those subjects.

But have you ever thought of minimum effort for maximum results? When was the last time you stopped, thought and reflected?

The Entrepreneurial Process is a new book that for the first time brings together

• creativity
• the enterprising mindset
• the innovator’s toolkit.

Some of you will be thinking, ‘I can’t be taught to be creative or innovative’. We say after twenty years of teaching men and women in three countries, ‘You can’.

This book shows you another way to travel in a turbulent marketplace, a chaotic environment with ferocious competitors. It is a way to increase your choices and reduce the effort to achieve your entrepreneurial goals. Welcome to a new way.

Interested in buying this book?

The Creation of Sustainable Value

Guy McManus & Marcus Powe PhD

To endure in today’s turbulent markets you must make connections to create value that competitors can’t see. How will you know which connections to make to create value?

To most people the term ‘value’ only relates to money. Value is much more than this and often occurs at three different levels: the individual, the organisation and the community.

The Creation of Sustainable Value brings together for the first time

• the tools of a creative mindset
• a proven method to accelerate innovation
• techniques for sustained value and growth.

Creating sustainable value is the process of linking these three levels.

This book illustrates how the creative and enterprising mindset gives you the ability to create or seize an opportunity and the actions required to pursue it; regardless of rejection and resources.  The models and techniques in this book offer you a way of creating sustainable value and positioning your organisation ahead of the competition.

Interested in buying this book?

Marketing for Growth

Guy McManus & Marcus Powe PhD

We believe the essence of marketing can be broken down into two separate but linked questions: 'how do you get someone to continue buying your product?' and 'how do you change someone's behaviour to switch to your product?'

Marketing will help your organisation to grow if you do it properly. Marketing is not just a one-off activity that you do once a year. It is a continuous loop that your organisation needs to keep doing.

Marketing for Growth brings together the strategies that allow your organisation to grow. There are many different types of marketing strategies. However, in this handbook we cover finding out where the customers in your market are, working with other organisations, planning for new products, moving past the challenges of product innovation, and getting customers and organisations to say 'Yes'.

The hardest part of marketing is effectively implementing your plans and strategies and managing them to a positive outcome. If you can't measure something you can't manage it effectively. Marketing for Growth is practical and pragmatic as it will assist you to implement marketing plans in a chaotic and turbulent marketplace. This book will assist you becoming more proactive and grow your organisation.