What are the Sustainable Innovation Program outcomes?
For participants
- increased confidence in creative thinking, rapid idea generation and screening, and developing sound business cases
- improved ability to effectively and powerfully communicate growth opportunities both internal and external to the organisation
- enhanced awareness of the organisation regionally, nationally and internationally through the development of new networks and the strengthening of old networks.
For organisations
- dramatic increase in numbers of opportunities to grow the organisation, reduce costs or enhance productivity—or a combination of all three
- energised staff who are able to see opportunities and take responsibility—as a result of the workshops staff are accountable for the success of the opportunities they identify
- identification of future organisational leaders.
Workshop One (two days)
Day One: Creative thinking
Many organisations seem to behave in the market as if they have ‘no choice’. Organisations react to competitive business pressures rather than explore creative ways to move their organisations forward. In this workshop we explore the issue of choice—after all, ‘Who’s running this thing?’
Day One: Innovation and enterprising behaviours
An often convenient cry from organisations is that creativity is elusive, it can’t be taught and you are either born with creativity or you are not. In this workshop we explore why creativity has been suppressed from management activities and come to understand that it’s OK to be a ‘little different’ with our thinking. This workshop will give you the skills to unlock your creativity to create and execute strategies for growth.
Day Two: Idea screening and selection
Often people in organisations simply have too many ideas. This session introduces the screening guide so you can quickly assess the commercial viability of your ‘great idea’. You will be able to distinguish between a great idea and a growth opportunity as well as how to progress the opportunity to a feasibility plan for growth.
Workshop Two (two days)
Day One: Teamwork and communication
The ability of the team to persuade an audience to support their strategies, plans and tactics often hinges on a 15- to 20-minute presentation. We explore the fundamentals of powerful team-based presentations including
- team presentation skills, styles and plans
- strategies to overcome customer and corporate barriers when presenting and persuading
- a deeper understanding of how to function as a team.
By the end of this workshop you will be able to combine these three skills with the enterprising mindset to persuasively influence both internal and external customers.
Day Two: The enterprising toolkit
The enterprising toolkit comprises a variety of ‘innovative tools’ that, when used by your organisation, create and sustain lasting value. In this workshop we explore tools including
- product and process innovation
- product and industry lifecycles
- industry and organisational value chains
- environmental and market place driving forces.
By the end of this workshop you will be able to use the enterprising toolkit to increase the likelihood of leveraging a successful opportunity.
Workshop Three (two days)
Day One: Enterprise marketing (internal and external)
In this workshop we explore enterprise marketing. Key ideas include combining the traditional four P’s of marketing with the four C’s: customer cost, customer communication, customer convenience and customer solution. Entrepreneurs use these variables to create value by aligning corporate, business and functional strategies to maximise strategic choices in today’s chaotic marketplace. We will also examine creating and maintaining brands. This workshop will give you powerful skills to create a marketing mix based on the enterprising mindset of customer pull, not service or product push.
Day Two: Why customers and organisations often say ‘No’
We explore customer and corporate barriers to the creation of value. We identify specific customer barriers that include usage, value, risk, tradition and image. We examine powerful corporate barriers including expertise, operations, resources, regulations and market access. We also develop strategies to minimise both customer and corporate barriers to the creation of value. By the end of this workshop you will be able to predict customer and organisational objections and use these insights to create an even more powerful proposition.